sgt. camo 10

Celebrating 10 Years of Sgt. Camo® and $100,000 Donated

Whitey’s Ice Cream is pleased to announce the 10-year anniversary of Sgt. Camo® Ice Cream along with special pricing to celebrate this milestone throughout the month of November. Profits from Sgt. Camo® go to military veteran organizations, and since 2009 more than $100,000 have been donated.

For the month of November, join us in commemorating this special anniversary with $1.00 off Sgt. Camo® 1.75 qt. containers and $0.50 off each dip of Sgt. Camo® at all Whitey’s locations. Additionally, to celebrate the ongoing partnership with Hy-Vee, the Quad Cities and Clinton Hy-Vee stores are offering the 1.75s of Sgt. Camo for $4.99 for the month.

In August 2009, Whitey’s Ice Cream introduced Sgt. Camo® and designated that all profits from Sgt. Camo® would be allocated to military veteran organizations. Sgt. Camo® also exclusively marched into Hy-Vee grocery stores for the first time in October 2009. To date, with the tremendous support of our customers, Whitey’s has donated more than $100,000. Over the years, Whitey’s has also donated tens of thousands of servings of Sgt. Camo® to numerous military veteran groups. This includes nearly all Honor Flights of the Quad Cities which celebrated their 50th flight on October 31, 2019. Additionally, Hy-Vee sponsored its 11th Honor Flight of the Quad Cities on September 12, 2019.

The flavor also marked the first and only time Whitey’s has used camouflaged colored cartons instead of their familiar red and white 1.75 qt. containers. The flavor has been sent to the Pentagon and served at Fort Bliss in El Paso, TX for military members and their families before troops were deployed to Iraq and Afghanistan.

Sgt. Camo® is a camouflaged colored flavor made with graham cracker ice cream and marshmallow ice cream with a ribbon of Whitey’s famous fudge, giving it a s’more taste.

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